Executive Leadership Coach
Communications Consultant
Executive Leadership Coach
Communications Consultant
Lisa Lang is a certified coach and a marketing/communications consultant. She has 25 years of experience as a business executive, creating award-winning results in marketing and corporate communications for a variety of industries, including professional sports, telecommunications, software and cloud computing. As a corporate spokesperson, Lisa has been featured in dozens of print and television interviews and has been instrumental in helping companies shape their message strategy.
Certified by the International Coaching Federation and as an Integral Coach by New Ventures West, she draws on decades of experience to help individuals and leaders build their capabilities in the following areas: leadership development, career transitions, and personal growth. She has been instrumental in guiding leadership teams in both startups and large companies as they develop their capabilities to achieve their goals.
Examples of a few of her high-profile accomplishments:
As a member of the executive team at Intuit, she led Corporate and Marketing Communications, successfully overseeing the marketing/ PR campaigns for its consumer and small business products. She spearheaded the effort to establish the company’s privacy policies, founded the Intuit Foundation, created a new brand strategy, and shaped the company’s marketing and communications transition from software-in-a-box to web-based services.
After a successful career as a business leader in Fortune 500 companies, Lisa then took a different path and joined a start-up in Silicon Valley as the SVP of Marketing. At Bill.com, she built the marketing team and created the operation from scratch including messaging, positioning campaign, website and lead generation programs.
She began her corporate career at Pacific Bell (now AT&T) where she was a Vice President overseeing 90+ professionals and the launch of new lines of business including voice mail, internet services and cellular phones. She developed the business ethics training program and worked closely with the SF Giants on Pacific Bell’s partnership; unveiling one of the most popular naming rights deals in sports.
Lisa also has a passion for her volunteer work with foster children. As a Court Appointed Special Advocate (CASA) she volunteers with foster children taking them on adventures throughout the San Francisco area. She also reports to the judge on the quality of their care and educational progress. Lisa and her husband live in the San Francisco Bay Area and have two adult children.
Executive Leadership Coach
Marketing Communications
Executive Leadership Coach
Marketing Communications
As a certified Integral Coach, Lisa uses a powerful proven methodology grounded in theory, research, and over thirty years of practice. It includes an intake session, development plan, self-observation activities, and practices to reinforce new behavior.
The goal is to build your competence to achieve excellence in your life goals, the ability to self-correct, and continually improve your situation.
Lisa has experience helping individuals and leaders develop their capabilities in the following areas:
Lisa draws on decades of experience crafting marketing communications strategies and messaging for organizations in a wide range of industries. She dives deep into your business to ferret out the gems that will differentiate your company. By conducting an environmental scan, she identifies gaps in the competition and the marketplace that you can leverage to help find your place in the sun.
Her skills as a storyteller help her unravel the “engineering speak” that often accompany product innovations, allowing her to craft a narrative that resonates with the right audience. Since her experience spans the full array of corporate communications and marketing functions she is able to translate the narrative to fit the different mediums, including web sites, employee communications, media interviews and customer-facing materials.